Why don't we serve 'coke'?

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Why Karma Cola?

If you’ve come into The Little Things and eyed our drinks menu, you might have noticed that we don’t serve traditional soft drinks. We serve Karma Cola.

Is it because its trendy, as our hipster friends like to brag? Do we just want to be your ‘cool friend?’ Or is there some substance behind the trend?

The reality is, we’ve carefully chosen this brand of soft drink: There’s a compelling story behind the colourful cans — a story that connects us to people around the world, and enables us to bring good around. It’s a story that goes beyond a great taste, and connects with our values, helping us be sustainable and ethical, while promoting great quality and taste.

Karma Cola’s story begins with Co-Founder Simon Coley. Coley had a passion for ethical trading among nations, and began researching the kola nut, forming the passion for the Karma Kola Foundation.

Now, if you’re like me, you may have paused for a second when reading that the first time—kola nut?

I had a little face-palm moment realising that’s where the name of the renowned drink comes from…but I’m not alone. Many of us really don’t know that the original cola was made using kola nuts. Largely, it’s because the big brand drink companies have moved away from using kola nuts, meaning their presence is nothing more than a memory in the drinks. Worse yet, those in the local communities where kola nuts are grown (Sierra Leone in West Africa) hadn’t received any type of profit despite the raging popularity of Cola…

Well, that is until Karma Cola came around.

This company wanted to fix this problem and give back to the local communities, as well as reintroduce the unique taste of the kola nut into their drinks.

The company emphasises the Fairtrade system, as they write on their website:

The Fairtrade system was put in place to protect farmers who were historically exploited by big businesses trading commodities from developing nations. It enables growers to be in control of their own business on their own farms and their own terms.

With these pursuits and set of strong values, the company was able to pour back into the communities in Sierra Leone, through the Karma Cola Foundation, giving back to the farmers and their families to build necessary infrastructure and grow in their education. That means that every single bottle of Karma Cola directly impacts the lives of those in the villages of Sierra Leone.

Not only does the company boast of helping the communities, but they focus on a sustainable supply chain, knowing where every ingredient is sourced. If you take a look at the ingredients in the drinks (including Lemony Lemonade and Gingerella) you’ll realise you’re able to pronounce and recognise them all. The company is honest and open about where and how they source their ingredients—something we really value.

It’s a company that’s making change in the world, a change that we can easily be a part of.

Their motto is “Drink No Evil” and on their website they share their beliefs:

“We believe what you drink should not only taste good, it should be good for the land, good for the people who grow the ingredients and as good for you as a fizzy drink can be.”

The idea is simple, but the reality of their company vision and impact is strong.

We all know food connects people, but Karma Cola takes this idea one step further. By supporting such a sustainable and ethical business, we’re able to make a difference and connect to people we’ve never met on a hugely impactful level. By still enjoying our favourite fizzy drink, we’re promoting social change. We’re promoting the well-being of the people who make our enjoyment possible. Karma Cola wipes away all the guilt of drinking cola… instead, dare we say it, we can feel good about drinking our favourite fizzy drink. That’s a win-win for everyone involved.

That’s why The Little Things serves Karma Cola. The brand has strong brand values that align with our own. By serving Karma Cola, we keep our supply chain ethical and sustainable, while continuing to enjoy the great taste and quality of the product while helping communities around the world. We’re happy, you’re happy, and the farmers in Sierra Leone are happy.

It’s good Karma.

Sources:

https://www.karmacola.co.uk

http://allgoodorganics.co.nz/newsread/the-karma-cola-story/

https://foodism.co.uk/features/karma-cola-transforming-most-popular-soft-drink